For those who don’t know me, my business is soap. I sell soap supplies (it’s a fun job!) and along the way I get to see some really beautiful soap designs. It really is an art and I’m sure you’ll agree after seeing some of the Charming Frog’s soap designs. Tracy, the co-owner was kind enough to take some time so I could interview her about her business.
1. Tracie your soaps have such a unique look to them, do you find that your “soap style” is now recognizable? In other words…do people now know you by your soaps?
Hi Christine and this is a great question! I would like to think that by now people know us by our soaps however, we receive emails daily from people that did not know we existed! We hope to gain better recognition as time goes by through as many social events, networks etc that we can introduce to the store!
2. I saw what a wonderful job you did with your Wonderland Soaps. Really beautiful. When you’re creating a new soap how do you begin? What do you take into consideration?
Thank you so much for the compliment! Coming from such an experienced soap maker-it means so much! As artists, we look for new trends in colors; i.e. HGTV, Vogue, Martha Stewart, etc. but in this case, we wanted to stick to the colors based on the animated and current movie of Alice in Wonderland…we are all big fans of both!
3. You sell on Etsy and you have quite a following! Do you have any other venues you sell through?
Yes! We sell through Facebook now. The network offers a way to link our Etsy store directly to their page. It has not yet taken off from there (at least I do not think it has) but we are hoping for more traffic. We also plan to build a website store to gain more exposure and plan to do more “in-the-field” events so people can be able to see the beautiful colors and smell the wonderful scents!
We have other ways to get to our store:
http://pinterest.com/thecharmingfrog/ and http://thecharmingfrog.tumblr.com/
4. Your soaps a always photographed so beautifully. What kind of light do you prefer? What else can you tell us about the process?
Thank you again for the compliment. Light, bright photos are best. Going through the suggestions off Etsy, natural light is the way to go. After taking the pictures (I always take at least ten of each and pick form there), we then tweak the exposure levels through Photoshop.
5. What’s next for the Charming Frog?
For the future, we plan to add many more products. We have just launched our line of felted soaps and sugar scrubs (better recipes to come!). We plan to add sprays, perfumes, cold process soaps, and many others. It will be quite the process but hopefully will work out. One day, we would love to open our own B&M to showcase our beautiful products and offer them locally.